(QCOSTARICA BUSINESS) The Costa Rican company BioLand inaugurated its first high-end cosmetics store, located in Multiplaza Escazu and with sights on expansion abroad through franchising.
The brand enters the retail market with more than 200 beauty and personal care products, composed mainly of natural and organic ingredients.
BioLand aims to manage the new line in Costa Rica directly, but is looking for franchise abroad through its “Franchise Aware” concept.
“We are considering exporting the retail concept aimed at positioning the brand, which in its essence and spirit represents Costa Rica,” said Federico Hampl spokesman BioLand.
The BioLand products will be competing with other national companies Cosméticos Laita and Aromas para el Alma, both companies with over a decade with direct sales to consumers and through beauty salons.
A new feature being offered by BioLand, for the first time in Costa Rica, is the direct retail bulk sales for skin and hair care, such as creams and shampoos, where customers can refill “reusable” containers.
The Bio-land project started in 1982. Currently it is located in 215.000 square foot building in Tres Rios (Cartago), beneath the majestic Cerro de la Carpintera and has 300 employees.
At its plant it also develops applications for a material called “plastic rock”. “We are also developing an area we call our ‘second skin’, aimed at making clothing based on 100% organic cotton, which soon will complement our activities,” Hampl said.