(QCOSTARICA) Reports show that in the last five years consumption of energy drinks in Costa Rica has grown by 150%, going from 3.6 million litres consumed in 2010 to 10 million in 2015.
Brands such as Monster, Jet, Battery, Battery, Maxx, Jet, SoBe, Cyclone, Gladiator and Red Bull are some of the energy drinks sold in Costa Rica, where, as in other countries, the consumption of these drinks has been growing steadily in recent years.
These products contain high levels of caffeine and a series of water-soluble vitamins added. They may include amino acids such as taurine, and herbs such as guaraná, a plant with seeds containing about twice the concentration of caffeine found in coffee seeds.
Elfinancierocr.com reports that Euromonitor records show that six years ago in Costa Rica 3.6 million litres consumed and, last year, 10 million.
Battling it out in this growing market include Florida Ice & Farm (Fifco) also known as Florida Bebidas, Ciamesa and Dipo, that sold collectively US$27.8 million dollars in 2010 and US$41.5 million in 2015.
Jet (a Fifco brand leads the 2015 ranking in terms of volume. While Maxx (also from Fifco) ranks first on the list.
Fifco, founded in 1908 and headquartered in Heredia, also serves up beer through its Cerveceria operations, Pepsi soft drinks, Muu milk, and Cristal water among its Florida Bebidas brands, entered the energy drink market in 2004 with the launch of Maxx Energy, introducing Jet a year later. Fifco recently purchased the Musmani brand of food stroes with locations across the country.
Monster entered the market in 2013 and is looking to increase its market share through an alliance with giant Coca Cola bottler, FEMSA.
