Street vendors hang shirts on a line for customers to choose.

COSTA RICA NEWS – The surprising success of Costa Rica’s national football team, La Selección (La Sele), has meant new fans who are buying shirts faster than the supply.

FIFA’s official online shop is nearly sold out Costa Rica’s home and away shirts, which are made by Italian sportswear maker Lotto.

From Reuters:

“We are now having trouble organizing some fast production to let everyone have this shirt that will become a memory of a historic achievement,” Lotto President Andrea Tomat told Reuters in an interview.

Out of 32 teams at this World Cup, Costa Rica is one of just five not to have their shirts made by Nike, Adidas or Puma.

In Costa Rica, local suppliers are trying to keep with the demand.

Online, at the FIFA store, the shirts are priced at US$89.99 and US$94.99.

Locally, on the streets of Costa Rica, the average price for a shirt is ¢15.000 colones (US$27). In the stores the prices can be higher.

Selling well on the streets of  Costa Rica, though nowhere near the quantity of the Costa Rica team shirts, are the Colombian team shirts. Colombians represent a large group of foreigners living in the country.

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