80% of consumers in Costa Rica say they prefer to see and touch the product in stores before buying
80% of consumers in Costa Rica say they prefer to see and touch the product in stores before buying

QCOSTARICA – While a small percentage in Costa Rica make only purchases, estimated around 12%, it is the country in the region with the most online shoppers.

According to data from Kantar Worldpanel, as reported by La Nacion, the country has a 88% internet coverage, twice the average of Central America, at 47%.

Kantar‘s research on e-commerce (online commerce) revealed that only 31% of Latin American households shopping online, while 69% prefer to buy directly in stores.

Central America remains the most conservative region in shopping online, with 7% in Central America turning to online stores to purchase a product, compared to 93% who preferred buying in traditional stores.

The top countries in Latin America in terms of online shopping are Argentina with 50%, Peru with 38% and Brazil with 34%.

Barriers to e-commerce

While in Costa Rica 80% of consumers prefer to see and touch the product before making the purchase, in the Latin American 76% of respondents said the same, 47% saying they do not know how to use the Internet for shopping and 44% said they distrust enter payment data online.

What is bought online?  In terms in orders of most of the purchases made in Central America are appliances, clothing, footwear and vacation.

The Customer Connection 2016 study was based on a mapping of 10,000 households in major cities in Latin America, on trend and consumer habits.