A group of 13 Costa Rican companies will participate in the first edition of the International Tourism Fair World Travel Market (WTM) Latin America that kicks off today (April 23) and runs to April 25 in Sao Paulo, Brazil.
Costa Rica’s tourism board, the Instituto Costarricense de Turismo (ICT), will be accompanying the Tico businesses, whose effort is to increase marketing in South America.
The participating companies are: Costa Rica Top Tours, Europcar Rent a Car, Travel Excellence, Enjoy Hotels& Resort, Agencia de viajes Amadeus, Corporación de Viajes TAM, Panorama Tours, Hampton Inn & Suites San Jose Aiport, Costa Rica Trails, Discovery Travel, Asuaire Travel and Swiss Travel.
According to Allan Flores, Minister of Tourism, participating in this fair is part of effective advocacy strategies to captivate relevant markets.
WTM Latin America will be held in Santo Amaro Expocentre Transamerica in Sao Paulo and will feature more than 1150 exhibitors, within the listed tour operators, tourism businesses, institutions, airlines, among others, and wholesalers mainly in Brazil, Latin America and USA.
According to the organizers, they are awaiting the arrival of about 7,000 visitors, 80% from Brazil, 15% of the rest of Latin America and the remaining 5% of other countries.
Growth in Brazilian arrivals to the country has remained constant and even in the year there were 15,071 arrivals. According to the ICT about 69% of Brazilians who visit Costa Rica are for vacation or pleasure, 21% for business, 6% do so to meet relatives and 4% indicated other reasons trip.
The Brazilians traveling to Costa Rica have an average daily expenditure of $134 and stay around 13 nights.
More info on the World Travel Market (WTM) Latin America can be found at http://www.wtmlatinamerica.com/
