Día Express became the newest member of the company that also operates brands such as Supercompro, Perimercados, Saretto and Turribásicos.
With its first location in the Centro Comercial Expreso Tibas, Día Express, will compete in the Greater Metropolitan Area (GAM) market with brands such as Vindi by Automercado; AM/PM; Fresh Market; and Proximart, among others.
“Gessa has been working on a renewal plan of our business units. Each follows a specific market segment. We needed to enter this niche, which is part of convenience shopping. Therefore Dia Express is very important to us because we know that the convenience market has much growth. This was the format we were missing,” said Gessa manager Alejandra Arias.
“The convenience market is sought out for such products as: fresh bread, breakfast items, something for a party … this is the first of our convenience store format … We are looking at other business opportunities but not only in this format, but with the other business units. Supermarkets are a basic need for people. We see this as a business opportunity and we are in a process of renewal of our units and among others, will focus on this new concept, ” said the manager.
Gessa says it plans to open five new stores in 2016.
The Dia Express Tibas location is over 300 square metres (3,200 square fee) and offers over 2,300 products that include liquor, bakery, rotisserie, snacks, groceries and prepared foods, among others. The store generated 17 new direct and 51 indirect jobs.
Margarita Cervantes, Marketing Manager Centro Comercial Expreso Tibas said she was pleased to offer a concept that was missing in that community. “With this we fill a vacuum, as there is in the other convenience store, always with the intention to positively impact the tibaseño,” she said.
In addition Dia Express, other stores in the Centro Comercial Expreso Tibás are Super Ferretería Epa, Burger King, Good Life, Alergia & Asma, Persianas Canet, Boutique Colby, Librería Lehman, Pinturas Sur, Super Salón, Motocicletas Freedom, among others.
Source: Revista Summa