– With an investment of US$12 million dollars, Enterprise Rent-a-Car announced its entry to the Costa Rica car rental market.
Enterprise will be operated in Costa Rica by Grupo ANC, a company dedicated to the car rentals in Costa Rica, Guatemala and Nicaragua.
In Costa Rica, ANC operates National and Alamo car rental.
ANC said on Monday, the US$12 million investment is primarily to add a fleet of 500 cars.
Enterprise car rental locations will include the San José (SJO) and Liberia (LIR) airports, Liberia (Guanacaste), Belen (Heredia) and Lindora (Santa Ana).
According to information by the company, rental rates will start at ¢10.000 (US$19) daily. However, when the mandatory insurance and taxes are added, the real rate to the customer is close to US$50 daily.
Eugenia Fonseca, brand manager for Enterprise in Costa Rica, said the opening in our country will be the gateway to Latin America.
Enterprise Rent-A-Car, founderd in 1957, is the largest rental car company in the United States, and has more than 5,400 “home city” locations, and 419 airport locations.
In recent years, car rental companies in Costa Rica in search of attracting more customers have diversified their services, among them providing a bilingual driver, wedding services, adding luxury or premium vehicles and including the rental of hybrids.
Source: Elinancierocr.com; GrupoANC
