Costa Rican President Laura Chinchilla g

Presidenta Laura Chinchilla announced on Monday the investment (spending) of ¢30 million colones in hiring a social media expert to increase and improve her and her government’s online presence, during this last year of her administration.

The company or person to be hired will be responsible for a viral campaign that includes strategies to be applied to sites like Facebook, Twitter, Flickr, Ustream, Instagram and Storyfy.

Additionally, an evaluation of all information channels like emails and text messages will be made.

The hiring process will be through “abbreviated” bidding, with tenders to be submitted before May 7.

According to the ministro de Comunicación, Francisco Chacón, the hiring will be financed from funds of the US$1 million grant by the Banco Centroamericano de Integración Económica (BCIE).

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