guayaberi1-1200x520

 

COSTARICA EXTRA – Last night, December 28, the Mercedez Benz Fashion Week San José hel its second show of the year, this time in Guanacaste.

Model and entrepreneur Leonora Jimenez (who is one of the partners of the event), stated that this event will conform to an international standard, which, in countries where fashion is celebrated, two collections are presented annually.

“Elsewhere autumn-winter and spring-summer designs are presented. Although we do not have four seasons in Costa Rica, we do have two seasons, rainy and dry. This will respond to weather projecting needs in the areas of fashion, one for winter and one for summer,” she said.

The event is took place at the Beach Club de Hacienda Pinilla, a beach community on the Pacific coast south of Tamarindo, some 260 km northwest of San José.

Why is the event being held in Guancaste and not in San José as custom in May?

“We wanted to make this event the most aspirational. The beach is the perfect sttting to present the summer and cruise collections. Those who enjoy these types of events will adapt (to the hot conitions),” said Jimenez.

More than 30 models took part in the event, incluing Elena Hidalgo, Isamar Gonzalez and Maria Lourdes Castro.

10603711_375820455912966_4810458631013798287_n 10801944_375805152581163_8836426034450302398_n 10888918_375803192581359_662318998715408295_n 10847820_375800792581599_6397090751207904011_n 10734262_375817012579977_152176671399261491_n 10885406_375817609246584_954285323609368837_n

 

Event sponsors included Delta, Johnny Walker, Bavaria, Loeral, La Nacion, Movistar and EF.