Between 2010 and 2013 the government has increased its spending by ¢684 million colones to promote the image of the Laura Chinchilla and her government. Despite the bill, the Presidenta’s images continues to fall, according to national surveys.
In 2010, ¢1.125 billion colones, representing 8.58% of the government’s budget, was spent on “communications”. In 2011, the spending increased to ¢1.136 billion and in 2012 to ¢1.193 billion. For this year, 2013, ¢1.809 billion colones or 11.65% of the budget has been earmarked for improving the image of Laura Chinchilla and her government.
Despite the increase in spending, polls results show Costa Ricans have a poor image of their Presidenta.
A 2011 poll by Unimer paid for La Nacion showed in September of that year that 29% of the people saw the Presidenta’s performance as “bad” or “very bad” while in June of that year it had been 25%.
In early 2012, the negative rating had risen to 44% and reached 58% by mid year, meanwhile the approval ratings plummted to a low of only 13% of the population saying the Presidenta is on the right track.
But the image of Presidenta Chinchilla is not only at home. A survey by Mitofsky Consultants show that Costa Rica’s president had the worst rating among 20 American presidents.