According to a recent study commissioned by condom giants Durex, a shocking 40% of men said that they would say no to sex in order to watch the soccer game.
The study says that the top excuses include, ‘I’ve got a bad back’ or ‘I’m too tired’, with ‘I’ve got a headache’ and ‘I’ve been working late’ as the top five.
The poll took in the answers of 2.000 men part of Durex’s #DontFakeIt campaign, a marketing initiative designed to highlight the impact of soccer on people’s lives.
Even if they do get intimate with their partners, 42% will try to “get it over with quickly” in order to watch football, the poll findings added. Over 37%, however, say they would accept sex only if they can still keep the TV sets open to watch football side by side.
A spokesperson for Durex explains, “There is a well-worn stereotype of women making excuses to avoid sex but it seems that when the football is on, the tables are turned.”
But, a recent European study reveals that sex and watching soccer have something in common, at least from a physiological standpoint. Spanish and Dutch researches tested male and female fans watching the 2010 World Cup finals between Spain and the Netherlands.What the researchers found was that both males and females secreted high levels of the sex hormone testosterone during the game.
According to Ashley Madison, the online dating service and social networking service marketed to people who are already in a relationship, watching soccer is not only about the game on the field, it also involves the fans.
Ashley Madison says it surveyed 8.000 of its customers, who elected Brazil has having the sexiest fans 18% of the time.
Second place went to Italy (12%), followed by Spain (11%), Argentina (9%), Costa Rica (8%), Russia (7%), Colombia (6%), France (5%) and Greece (4%). Netherlands, Switzerland and Japan tied for tenth spot with 3%.
Soccer and sex in Costa Rica has had long standing relationship. The media (print and online) commonly use sexual or erotic imagery (sex appeal) when involving soccer. Just take a look at today’s images in La Teja and the Diario Extra, two very “popular” daily newspapers in the country. To be fair to soccer, both publications publish daily erotic imagery to attract readers.