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Valentine’s Day Special: ‘No, Opposites Do Not Attract’

Everyone seems to agree that opposites attract. Young and old people, happy and distressed couples, single folks and married partners – all apparently buy the classic adage about love. Relationship experts have written books based on this assumption. It’s even been internalized by people...

The psychology of Christmas shopping

Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and...

Why People Give Their Money Away – And Why They Don’t

Do you wish you had more money? Most people do. And even though people work hard to earn their money, many give some of it away, often to help strangers. In fact, 55.5 percent of American households say that they give to charity. As experts on...

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