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The psychology of Christmas shopping

Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and...

Shopping Malls Vs. Shopping Online In Costa Rica

A growing trend in online shopping is forcing mall operators in Costa Rica to rethink their business models and renew their strategies for attracting customers. While Internet shopping trends in Costa Rica and Central American countries are still a long way behind more developed markets...