QCOSTARICA – Imperial is Costa Rica’s national beer, Ticos have been drinking it since 1924 and is no quickly making a name for itself around the world, thanks to many like U.S. former professional soccer player Landon Donovan.

Donovan, widely considered to be the best player to ever come out of the United States, wore an Imperial cap as he threw out the ceremonial first pitch at Dodger Stadium on Wednesday, April 8. before the Los Angeles Dodgers game against the San Diego Padres.

donovan-imperialAn Imperical, according can be found in many cities in the United States and Toronto, Canada:

  • Austin
  • Baltimore
  • Burlington
  • Charlotte
  • Chicago
  • Columbus
  • Denver
  • El Paso
  • Greensboro
  • Hartford
  • Houston
  • London
  • Long Island
  • Los Angeles
  • Miami
  • Milwaukee
  • Montgomery
  • New Orleans
  • New York City
  • Philadelphia
  • Portland (OR)
  • Raleigh
  • Rockford
  • San Antonio
  • San Francisco
  • Seattle
  • Tampa
  • Toronto
  • Washington D.C.

While a cold Imperical can run you about ¢1.500 colones (US$2.85) at local watering holes, it goes for US$4.50 in New Smyrna Beach, FL  and US$6 in Washington DC.

In the supermarket in Costa Rica as six pack runs about ¢4.000 colones (US$7.45),  at the Universal Beverage beer store in Carle Place, NY, a 12 pack is sells for US$7.99.

  • Ken Morris

    That final price comparison is my concern: Why are beer prices so much higher in Costa Rica than in the US–even for Imperial? The explanation would seem to be Costa Rica’s beer oligopoly, which instead of competing by price works to stimulate brand loyality by, among other things, linking Imperial to nationalism. The message is that drinking Imperial is an act of patriotism, and to judge from articles like this one, the message is successful.

  • Jimmy Kirk

    Sure does not follow logic for a product (beer) to be sold for less money in a USA outlet than it does in the local (Costa Rica) market. How can the price difference be justified?
    From the price comparison, it is half price for the same product in the USA than it is here in the local markets.
    Would this be price gouging, sounds like it to me.