Disguised Advertising


Adverts that are disguised as other kinds of content or navigation, in order to get users to click on them.

The Q Media DOES NOT ACCEPT OR ALLOW the publication of a disguised ad!

Example: Softpedia.com (July 2010)

Softpedia.com is a free-to-use software download site. According to alexa.org, it’s the 356th biggest site in the world (at roughly the same ranking as bestbuy.com, slideshare.net or ikea.com). You’d hope that to get to that sort of size in today’s world, they’d have to behave responsibly. Not so. Check out this download page below (26-July-2010). Can you work out which is the correct link to click to download the file? (Hint: It doesn’t include the word ‘download’.)