Thursday 25 April 2024

Presidential Candidates Use Social Media To Reach Voters Overseas and At Home

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facebook-2For the first time in Costa Rica’s political history, more Ticos living abroad will be allowed to vote in the presidential elections.

On February 2, 2014, a total of 12.654 Ticos registered voters overseas can vote for presidet, vice-president, legislators an municipal officials.

There are an estimated 250.000 Ticos living abroad. In the United States, the consulates in New York, Los Angeles and Miami account for almost half – 5.000 – of the total overseas voters.

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In some cases, Ticos have to travel great distances to a voting centre. Such is the case in Los Angeles, where Consul Siliva Ugalde told the Tico Times, her consulate serves 11 states in the Western U.S.

This is where the social media plays an important role in the 2014 elections.

Candidates are reaching out to the overseas voters by way of Facebook, principally, and other socila media networks.

Each of the top five leading canidates have their preferred method of getting their message to the overseas voters. In addition to Facebook, former San José mayor and candidate for the PLN, announced he will visit Mexico for three days, where he will meet with Tico voters during his tour.

Mexico has the largest number of Costa Rican voters after the United States and Canada.

Besides reaching the overseas voters, Facebook will be also be playing an important role at home.

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Rounding out the top five presidential candidates in the 2014 elections, as of this morning, Johnny Araya has almost  101.000 fans (100.968) and Frente Amplio candidate, José Maria Villalta, a few more, 101.011 likes. The Otto Guevara of the Movimiento Libertario, with 42.957 likes; PAC candidate, Luis Guillermo Solis, trails behind at 39.045; and the PUSC’s Rodolfo Piza has 19.944 likes.

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