Friday, March 20, 2026

Campaign Seeks To Reactivate Tourism and Economy of Playa Jacó

The "Jacó Enamora" initiative is driven by local chamber

Playa Jaco.

The growing lack of opportunities in the area of Jacó in Puntarenas led area businesses to seek a solution to return the town as it was before.

According to the Jaco area businesses, for some time now, the community has seen a reduction in tourists, due to the emergence of other destinations, as well as the persistence of certain prejudices.

“Garabito is much more than a canton of beaches and bars…”, said Juan Carlos Chávez, President of the Cámara de Turismo y Comercio Sostenible del Pacífico Central (Catucoso) – Chamber of Tourism and Sustainable Trade of the Central Pacific.

Source (in Spanish): Elmundo.cr

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