Q COSTARICA — Costa Rica’s biodiversity has made its way amidst snow-covered landscapes in Canada, surprising hundreds of visitors at five ski resorts.
In contrast to the white of winter, Costa Rica showcased the essence of “Pura Vida” through eye-catching tents decorated with images of the country’s lush nature.
The initiative took place between January and March 2026, through a promotional tour that visited five ski resorts in Canada.
The strategy aimed to capture the attention of high-spending travelers from provinces such as Quebec, Ontario, and Alberta, encouraging them to discover the natural wealth that Costa Rica offers.
Canada remains the second-largest source of tourists to Costa Rica. In 2025, 260,347 visitors arrived by air, while in January 2026, 51,655 travelers arrived through direct flights between San José (SJO) and Liberia (LIR), Costa Rica, and the Canadian cities of Toronto (YYZ), Montreal (YUL), Calgary (YYC), Winnipeg (YQG), and Vancouver (YVR).
Major airlines like Air Canada, WestJet, and the recently added Porter Airlines offer direct, often seasonal, service, with options available
Those who visited the promotional space could enter a themed shop that displayed photographs of the country’s biodiversity, along with information about wellness and adventure activities available in Costa Rica. The presentation highlighted the sustainable tourism offerings that distinguish Costa Rica as a destination.
In addition to learning about the tourism options, attendees enjoyed Costa Rican hot chocolate and mingled with skiers and snowboarders who had already visited the country.