Q COSTARICA—Although artificial intelligence (AI) is rapidly advancing in Costa Rican workplaces, its adoption still generates mistrust.
This is the main conclusion of the regional study “Percepciones del uso de la inteligencia artificial en las empresas (Perceptions of the Use of Artificial Intelligence in Companies)” conducted by CCK Central America in conjunction with Datalex Latam.
The report shows that the country is among those that use the most AI tools, led by ChatGPT, Gemini, and Copilot.
However, the increase in its use coexists with questions about corporate responsibility: 40.9% of participants believe that companies only partially comply with best practices, while 27% admit they are unclear about whether the technology is being applied ethically.
Emotions also reflect this mix of openness and doubt. The majority feel curious (67%) and enthusiastic (38%), but many still maintain reservations.
28% are distrustful, and 15% are afraid, mainly due to the handling of personal data (49%) and the potential loss of jobs (58%).
Despite this, the country agrees on one point: the need for regulation. More than 90% of those surveyed support the creation of frameworks that define how AI should be implemented within companies.
The study also identifies three profiles among Costa Rican users: those who enthusiastically embrace it, those who use it functionally, and those who remain skeptical.
“Artificial intelligence has ceased to be a trend and has become part of professional and personal life, but its social legitimacy will depend on how organizations communicate their purpose and transparency. Trust has become a reputational asset as important as innovation itself,” said Diana Quirós, Research and Data Intelligence Manager at CCK Central America.
The analysis surveyed 2,275 people from seven countries in Central America and the Caribbean.
No AI was used to create this article.