Q COSTARICA — As part of its growth in key areas of the country, KFC Costa Rica has opened a new restaurant in Playas del Coco, Guanacaste, one of the most dynamic tourist and commercial areas.
With this opening, the chain reaches 69 restaurants in operation and advances its growth plan for 2026.
Playas del Coco reflects the brand’s vision of growth in dynamic and promising communities, bringing its offerings closer to more people in an area that attracts both residents and visitors.
The new store represents an investment of approximately US$1.3 million and generated 25 direct jobs for people from the community, in addition to indirect opportunities related to its construction and operation.
“Continuing to grow in Guanacaste is part of our expansion vision in the country, especially in areas with high tourist activity like Playas del Coco. This opening allows us to continue connecting with new communities and be part of their development, generating opportunities and bringing our offerings closer to more people,” said Alfonso Gutiérrez, General Manager of KFC Costa Rica.
The new restaurant was developed with a modern and functional format, designed to offer a comfortable, efficient, and accessible experience. It incorporates digital kiosks and spaces designed to facilitate customer interaction, optimize the purchasing process, and adapt to current consumption habits.
This opening also contributes to the innovation process that has been strengthening the brand in Costa Rica. By the end of 2025, KFC implemented self-service kiosks in 100% of its restaurants in the country, consolidating an increasingly integrated experience across its physical and digital channels.
As part of its commitment to the communities where it operates, the company is accompanying this opening with a social initiative in partnership with Fundación Sonrisas, an organization that works with vulnerable children through food programs, community activities, and support. Through this alliance, 35 combo meals will be donated monthly for three months to support the foundation’s initiatives.
In addition, the restaurant incorporates practices aimed at more efficient operations, including LED lighting, energy-efficient equipment, and the use of compostable and biodegradable packaging, in line with the “Cooking a Better Tomorrow” program, which guides the brand’s sustainability efforts.
The opening in Playas del Coco represents the second of seven openings projected by KFC Costa Rica for 2026, a year in which the company will continue to strengthen its presence in different regions of the country, boosting employment and expanding its reach in strategic communities.
“We want to invite the entire Playas del Coco community, as well as those visiting the area, to join us this Saturday, March 28, for the official opening of the restaurant. It will be an event open to the public, with activities and spaces designed for families to enjoy together and celebrate the arrival of this new meeting place for the community,” added Gutiérrez.
With this new restaurant, KFC Costa Rica continues to consolidate its growth in the country and reaffirms its commitment to generating opportunities, innovation and the positive development of the communities where it is present.
KFC Costa Rica is owned and operated by the Mexican family office Grupo Inversor Intelectiva, led by businessman Roberto González Alcalá. Intelective acquired 32 of the 33 KFC restaurants from QSR International in 2015. The brand itself is a subsidiary of Yum! Brands, a spin-off of PepsiCo.