QCOSTARICA – Where would you want to go if you were sitting in an airplane, on the tarmac, and the announcer asks you to choose a destination? 150 JetBlue passengers – strangers – of flight 603 from Boston to Phoenix made the choice, Costa Rica.
In what is being billed as an “Ad of the Day” stunt, JetBlue asked 150 people to ‘Reach Across each getting a free trip, if they can agree on a place to go.
The travelers were given the chance to win free round-trip airfare to one of 20 domestic or international destinations served by the carrier. But … they’d get those travel certificates (worth about $300 each) only if they could decide on a single destination by unanimous vote before their six-hour flight from Boston landed in Phoenix.
After agreeing on an international destination over a domestic one, they chose Ticolandia (Costa Rica).
Adweek says the passengers probably agreed on Costa Rica so the moderator would shut the hell up already. Somebody get that guy a parachute!
Watch the video.
“JetBlue is one of those brands that is very comfortable being involved with the bigger conversation,” MullenLowe executive creative director Tim Vaccarino told Adweek. “This being one of the most polarizing political climates in history, we saw an opportunity to make a comment about what’s truly possible when we all work together.”
JetBlue is a low-cost airline flying to the country since March 2009 when it launched a daily trip between Orlando (MCO) and San Jose (SJO).