Starting last week the 2013 Páginas Amarillas (Yellow Pages) has been hitting the doors of homes and businesses across the country. The 900.000 copies published by RACSA are being delivered by members of the Cruz Roja (Red Cross).
The book ‘Guía 1155’ includes business listings in a traditional Yellow Pages format. The 2013 edition includes also numbers to local hospitals and full directory of the country’s potal codes.
However, with the proliferation of easy-to-use online directories, including the Guía 1155 (www.telefonicamarilla.com) that put consumer reviews at your fingertips, who uses the Yellow Pages anymore?
Consumers have largely dumped local “white pages” for online directories, but experts say a surprising number are still flipping through the Yellow Pages.
Despite the proliferation of online directories, RACSA says that a large number of consumers use the Yellow Pages directory. Frequent users are likely older consumers “because they’ve used Yellow Pages their whole life.
Print directories can also be a good backup for consumers without a smartphone or fast Internet connection.
Many younger consumers are finding online directories — or a simple Google or Bing search — faster and more valuable than a flip through a print directory.