Monday, 21 September 2020

Barbie: a 60-year-old lady with the face (and body) of a young girl!

The legendary Mattel doll celebrated her 60th on Saturday, March 9, with an exorbitant sales record: 2 billion in 150 countries

Barbie turned 60 on Saturday but she hasn’t aged a day since she first arrived on the scene. For many, she is still the blonde and impossibly thin doll created by American businesswoman Ruth Handler back in 1959.

Barbie’s unquestionable fame came at the world at the New York Toy Show, on March 9, 1959. From then 2 billion barbies have been sold in 150 countries around the world, according to Mattel, the company that owns Barbie.

According to Vogue magazine: “Then, Barbie was considered revolutionary, as the first adult doll on offer at a time when baby dolls that allowed girls to pretend to be mothers dominated the market. Industry experts given the first glimpse of the new Barbie doll at the American Toy Fair were sure it would be a flop, but Handler quickly proved them wrong, with over 350,000 sold in the first year alone and sales reaching US$2million by the early 1960s.”

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Barbies’ do not falter: Mattel has revealed that 58 million Barbies are sold annually. “In an industry where success lasts three to five years now, 60 years is extremely important,” said Nathan Baynard, director of global marketing for Mattel.

In fact, the popularity of the Barbie brand is only comparable to the fame enjoyed by the multinationals McDonald’s and Coca-Cola, because its reputation has been consolidated since its launch and has managed to transcend generations, despite the increasingly fierce competition.

Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president of the toy manufacturer Mattel Inc., and is best remembered for having invented the Barbie doll.

Vogue says, “Since her inception Barbie has been subjected to a barrage of criticism, particularly due to concerns over the impact the doll has on young girls’ self-esteem. Barbie has also been called out for failing to represent the ethnic diversity of women around the world, with previous attempts at non-white dolls – including an African-American doll named Francie in 1967– failing to win over customers.”

“We looked at diversity in every aspect – ethnicity, body type, types of fashion that she’s wearing – so more children in the world see themselves reflected in the brand,” Kim Culmone, Barbie’s senior vice president of design, told Vogue.

- paying the bills -

At 60, Barbara Millicent Roberts, originally from the fictional city of Willows, Wisconsin, in the U.S. midwest, remains without a husband and children, but she is not single: she maintains a relationship with Ken (“Ken Carson”), which began in 1963.

A news release from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006, they were hoping to rekindle their relationship after Ken had a makeover.

Is Barbie happy?

“Barbie is a young, independent woman, who seeks to devote herself to different careers,” says Mattel.

Barbie is sold worldwide, with the exception of Saudi Arabia and Iran, where its commercialization is prohibited because the culture of those countries considers it immoral.

- paying the bills --

Here are five things (according to Hollywood Life) you may not know about Barbie:

  1. Barbie was inspired by a German doll!
  2. Barbie was named after the founder’s daughter. Ruth decided to coin her invention after her daughter, who gave her the very initial idea for the doll when young Barbara played with paper dolls, before Ruth had seen the German version. Ruth named the first design “Barbie,” after her daughter Barbara, and her male counterpart “Ken” after her son – the Ken doll was introduced in 1961.
  3. While people who play with Barbies create their own stories with the doll, she has an actual fictional history, too!
  4. The original white, blonde Barbie isn’t the only iteration of the doll! Mattel invented Christie, known as the first Black Barbie, in 1968. Almost 30 years later, in 1997, Mattel invented Share A Smile Becky, a disabled Barbie with a wheelchair. The first celebrity version of the doll was the 1967 Twiggy doll, who wore “Twiggy makeup” and a yellow, green, and blue-striped mini dress with accompanying yellow boots. In 2016, Mattel introduced new Barbies with a variety of body types, more so reflecting society after many complaints that the original’s body proportions were humanly unattainable.
  5. Barbie is a career woman. The doll has been a flight attendant, soccer player, astronaut, politician, doctor, pilot, basketball player, chef, babysitter, and more. Mattel lists on its site that Barbie has had over 200 careers. But of course, people who play with Barbie can have her live out any career that they desire!

The folllowing 3 infographs (in Spanish) prepared by Carlos Fonseca for La Nacion is the best I could find chronicalling the story of Barbie through the decades.

Happy birthday, Barbie!

Read more: Three girls battling it out on Instagram for the title of ‘human Barbie’


"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

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