The brother of Colombian drug kingpin Pablo Escobar has launched a foldable gold smartphone, the “Escobar Fold 1” and is aiming his sights on Samsung and Apple.

Promotional photos of the Escobar Fold 1 feature Pablo’s grinning mugshot as a default background and ads for the phone features scantily dressed models.

Similar to Samsung’s Galaxy Fold, the Escobar Fold 1 features a flexible screen that allows users to fold it into a tablet, reports Q Colombia.