Monday 21 June 2021

Budweiser is changing its name to America!

Budweiser_Renames_Its_Beer__America____Co_Design___business___design
Budweiser is changing its name to America for the summer of 2016.

It is not known if and when the change will hit Costa Rica, but be ready to grab an “America” instead of a “Bud” the next time you are looking for an American beer.

In the past week, the social media was overrun with claims that Budweiser was changing its name to “America.” Many were skeptical of the rumor.

- Advertisement -

WHAT’S TRUE is that Budweiser is changing its name to America for the summer of 2016. WHAT’S FALSE is the name change isn’t permanent.

Budweiser’s own Facebook page shared a video on 10 May 2016 about the “America” label.

According to a story from the Associated Press, Budweiser decided to temporarily change its name to capitalize on not just the U.S. presidential elections, but also the role the United States will be playing in several high-profile sports, such as the Copa America‘s first appearance in the United States.

Fast Company included more detail behind the marketing initiative in their 10 May 2016 coverage, noting that the change would remain in place until after the November 2016 general election.

With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls “maybe the most American summer ever.”

- Advertisement -

So while it it true Budweiser was renamed “America,” that change is only in effect until November 2016.

However, in Costa Rica, if and when the “America” brand actually hits the local coolers, the dates may be off a bit (or a lot), given that replacement stocks is dependent on sales volume, import times, etc, etc.

The Q tried to contact FIFCO (Florida Ice and Farm), owners of the Cerveceria de Costa Rica – brewers of the Imperial, Pilsen and other brands, and distributor of Budweiser in the country.

Our email also asks of any plans to change the “Imperial brand” to “COSTA RICA”.

No response has been received.

With notes from Snopes.com

- Advertisement -

- Advertisement -

FACT CHECK:
We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

US operations helped offset Fifco’s lower sales in Costa Rica

QCOSTARICA - Costa Rica's Florida Ice and Farm Company S.A (Fifco)...

Beers drunk at home don’t taste the same

(QCOSTARICA) It's the weekend but it doesn't feel it anymore because...

MOST READ

Will that be Cash or Sinpe Móvil?

QCOSTARICA - Sinpe Móvil is easy to use. From your phone, you can send money to friends, family and pay for things. Or receive...

Week immersed in passage of tropical wave, June Solstice and Veranillo

QCOSTARICA - Today, Monday, June 21, is the day of the year when the sun stays the longest on the horizon, therefore it is...

Bribed with cars, sexual favors and money in exchange for road works contracts

QCOSTARICA - The OIJ uncovered a big pothole on Monday when it was announced that public officials had allied with construction companies that, apparently,...

Fifth tropical wave precipitation will be heavier in the north of the country

QCOSTARICA - For this Wednesday, the arrival of the fifth tropical wave of the season is expected, thus reinforcing the rainy activity mainly to...

Today’s Vehicle Restriction June 15: 3 & 4 CANNOT circulate

Today, Tuesday, June 15, vehicles with plates ending 3 & 4 CANNOT circulate The measure is countrywide and applied between 5:00 am and 9:00 pm,...

Germany opens borders to Ticos from this Friday!

QCOSTARICA - Good news for Ticos with traveling fever! From Friday, June 25, Germany will allow entry of travelers from Costa Rica as long...

Today’s Vehicle Restriction June 20: only “EVENS” can circulate

Today, Sunday, June 20, only vehicles with "EVEN" ending plates CAN circulate The measure is countrywide and applied between 5:00 am and 9:00 pm, save...

13 Powerful Home Remedies for Acne

Acne is considered to be one of the most common skin ailments on the planet, with a record 60 million people being afflicted by...

Today’s Vehicle Restriction June 16: 5 & 6 CANNOT circulate

Today, Wednesday, June 16, vehicles with plates ending 5 & 6 CANNOT circulate The measure is countrywide and applied between 5:00 am and 9:00 pm,...

WANT TO STAY UP TO DATE WITH THE LATEST!

Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.