Monday 21 June 2021

Guanacaste Becomes A Magnet For Supermarkets in Costa Rica

Automercado Playas del Coco

Q COSTA RICA  – The arrival of large numbers of tourists in Guanacaste is one of the factors supermarket chains have been increasing their presence in the province.

It was not long ago that supermarkets like Automercado, Supercrompro and Megasuper were not found in Guanacaste. However, the constant flow of tourists to the Pacific north province has changed that.

- Advertisement -

With the expansion of the Cañas-Liberia route, Walmart announced the building of a new store in Liberia, in addition to the chain’s 13 Palí and 4 Maxi Palí stores. The store will be added to a list of more than 50 supermarkets that Walmart maintain operations in different areas of the country.

“For the company,” said Mariela Pacheco, corporate affairs coordinator, “it is important to value all the communities, which can benefit the national consumer with our commercial proposal.”

The Liberia site will be located 100 meters north of the El Sitio hotel, which would comprise about 5,000 square meters and generate 90 direct jobs, Liberia’s mayor Julio Viales told La Nacion in January.

Megasuper, with seven stores, has been expanding rapidly in the province, since April 2015 opening five stores in the province. The surpermarket chain had been concentrating mainly in the Greater Metropolitan Area (GAM).

- Advertisement -

Kenneth Arrieta., vice president of Corporacion Megasuper said the company is responding to the needs of residents with the building of new houses bording big hotel developments.

Automercado pales in comparison to the others, with only 2 stores in Guanacaste in addition to the ten in San Jose, four in Heredia, two in Alajuela and one in Puntarenas (Herradura).

The chain opened its first store the province in 2007, in Playas del Coco, followed up a year later with the Tamarindo store. Since then the chain has not expanded, though the company says it does not close the possibility of opening a third supermarket in the province.

“We still believe there is room with enough concentration to open but we have prioritized Greater Metropolitan Aarea (GAM). At some point I think we are going to change that and open another (store) over there,” said Diego Alonso, vice president of business for the Automercado business group.

The company has detected that in the province there are a significant number of people who match its profile of target audience, among them, foreigners who live in the country by seasons.

Gessa, however, is the king of the land with a total of 24 supermarkets: 23 Supercompro and 1 Peri(mercado) in Guanacaste.

- Advertisement -

Walter Wesphal, general manager of Gessa, “… explained that the steady stream of tourists captured the attention of chain stores, but he stressed that tourist areas are already showing signs of saturation. The business group is also operating a supermarket with the Peri format in Liberia and now plans to expand its number of branches but in areas with low concentration of competitors.”

How do they choose location?

Population growth, socioeconomic characteristics of the population and access to basic services such as water and electricity are aspects considered by the firms when choosing a site.

The general manager of Gessa indicated that they are looking for locations with high vehicular traffic, with high visibility, high population density and little competition.

In the case Megasuper, it mainly takes into account the size of the local population, the competition in the area, access roads and the supply logistics.

Sources: Elfinancierocr.com; Nacion.com; Centralamericandata.com

- Advertisement -

FACT CHECK:
We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Southwest adds yet another route to Liberia, now from Denver

QCOSTARICA - Southwest airlines will add a new route to the...

Direct flight will connect Guanacaste with Austin starting in November

QCOSTARICA - American Airlines announced that starting November 2, 2021, it...

MOST READ

OIJ investigation into road works corruption leads to inquiries in Panama

QCOSTARICA - The prestige of the company of some of the richest men in Costa Rica hangs by a thread. For many, the MECO...

Despite investigation, construction of road works by H. Solís will continue

QCOSTARICA - Five major road works under the responsibility of the H. Solís company will continue in development despite investigations for alleged corruption involving...

Today’s Vehicle Restriction June 16: 5 & 6 CANNOT circulate

Today, Wednesday, June 16, vehicles with plates ending 5 & 6 CANNOT circulate The measure is countrywide and applied between 5:00 am and 9:00 pm,...

Today’s Vehicle Restriction June 21: plates ending in 1 & 2 CANNOT circulate

Today, Monday, June 21, we are back to the two plates that cannot circulate, in today's case plates ending in 1 & 2 CANNOT...

Today’s Vehicle Restriction June 20: only “EVENS” can circulate

Today, Sunday, June 20, only vehicles with "EVEN" ending plates CAN circulate The measure is countrywide and applied between 5:00 am and 9:00 pm, save...

Internet speed decreases during peaks in service

QCOSTARICA - Ever wonder why your surfing on the Internet slows down, to even a crawl, mainly in the evenings? This is due to...

Tourism sector depends on political will for recovery

QCOSTARICA - The future of tourism operators in Costa Rica depends on the political will to approve a package of bills that favors the...

Companies covered up defective asphalt

QCOSTARICA - The judicial file of the Cochinilla Case, on alleged corruption in road works, exposes how three companies would have covered up the...

New trends in coffee consumption challenge sector

QCOSTARICA - Changes in consumption habits in terms of times, types of preparation and specialties challenge the coffee sector. Most of the consumers in Costa...

WANT TO STAY UP TO DATE WITH THE LATEST!

Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.