Q COSTARICA — HEINEKEN Costa Rica will be the name of the company’s new operation following the integration of the beverage, food, and retail operations acquired from Florida Ice and Farm Company (FIFCO) on January 30, 2026.
With the official unveiling of the new name and logo, a new chapter in its presence in Central America is consolidated, reinforcing the group’s regional strategy and expanding its global geographic footprint.
HEINEKEN Costa Rica comprises more than 4,600 employees, 4 manufacturing plants, 13 distribution centers, and over 50 prestigious brands, including Imperial, Tropical, Pilsen, Bavaria, Ducal, the traditional HEINEKEN portfolio, as well as the Musi and Musmanni stores, among others.
HEINEKEN Costa Rica maintains its robust sustainability agenda and philosophy, which is integrated with HEINEKEN’s global agenda and commitments regarding water conservation, carbon emission reduction, circularity, diversity, equity and inclusion, and the promotion of moderate alcohol consumption.
The announcement featured HEINEKEN’s global CEO, Dolf van den Brink, who emphasized: “This is a significant moment for HEINEKEN. The integration of the Costa Rican operation and its regional platform marks the beginning of a new chapter for our presence in Central America. We are excited to build the future of the business in the region together, connecting the strength of our global brands with the talent and potential of this market, inspired by its robust sustainability agenda and deep, unparalleled market knowledge.”
Alex Carreteiro, President of HEINEKEN Americas, added: “The integration of these operations strengthens our regional platform and will allow us to accelerate commercial execution, expand our portfolio with powerful brands—in both beer and flavored alcoholic beverages, as well as functional and refreshing drinks—and increase our competitiveness. HEINEKEN Costa Rica is key to continued sustainable and innovative growth in Central America, with a vision aligned across the region and a truly unmatched consumer reach model.”
In this new phase, Rolando Carvajal Bravo will continue to lead operations as General Manager of HEINEKEN Costa Rica, ensuring stability, continuity, and integration based on his deep understanding of the local market and the legacy of sustainability built by the team in Costa Rica. HEINEKEN Costa Rica will maintain its current services and operate as usual.