Tuesday 19 January 2021
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Fifco dismisses 500 employees, 10% of its payroll in Costa Rica

QCOSTARICA - Florida Ice & Farm Company (FIFCO), the Costa Rican based holding company primarily engaged, through its subsidiaries, in the food and beverages industry, confirmed on Saturday the laying off of 500 employees in Costa Rica, that figure represents 10% of the total...

Changes in consumption lead Coca-Cola to alcoholic beverages in Costa Rica

QCOSTARICA - Business challenges come for everyone: seeking to diversify its market, Coca-Cola entered the hard seltzer segment, and for the first time will produce and market alcoholic beverages. Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated...

Why is the ‘Aguila’ on its head? The marketing idea that confused Costa Ricans

(QCOSTARICA) You may or may not have noticed by the 'aguila', the iconic eagle logo of the Imperial beer brand, has been seen with its head down in the last few days. On social networks, people began to talk about the upside down eagle appearing...

Beers drunk at home don’t taste the same

(QCOSTARICA) It's the weekend but it doesn't feel it anymore because the pandemic took away the weekend outings for a beer - a cerveza or 'birrita'. According to a recent survey by the Kantar company, 58% of Central Americans no longer plan to go out...

Women’s Leadership in Trade Costa Rica-United States

(Press Release) Gisela Sánchez assumes the presidency of the Board of Directors of AMCHAM Costa Rica, the largest multi-sector chamber in Costa Rica, to strengthen the essential objectives that since its foundation in 1973 have recognized AMCHAM, to promote commerce and investment between Costa...

Bottled Water: A Promising Market in Costa Rica

Last year, bottled water sales in Costa Rica were estimated at US$89 million and expected to increase up to US$106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages. Although companies such as Florida Ice & Farm Co...

FIFCO Reduces Costa Rican Brewery’s Environmental Footprint

The Florida Ice & Farm Company (FIFCO) is reducing its environmental footprint with a new Global Water & Energy (GWE) wastewater treatment plant. The a Costa Rican food and beverages company headquartered in the province of Heredia, has over 2,000 brands of beverages sold in...

Fifco Invests US$15 Million In New Beer Production Plant

Costa Rica's Florida Ice and Farm's (Fifco) on Tuesday, March 6, inaugurated a new beer plant with a capacity to produce up to 74,000 cans of beer per hour, with an investment of US$15 million dollars. The new facility will allow the national beer company...

Costa Rica Owned US Brewer Gets New CEO

Think of Labatt's Blue and you immediately think of Canada and hockey. But did you know, at least in the United States, the Labbat brand has its roots in Costa Rica? Labatt USA's parent company will swap out CEOs next month as it prepares to...

Wine Leads Growth in Costa Rican Liquor Consumption

An almost 40% increase has been reported in retail sales of wine between 2011 and 2016, beating other beverages such as beers and spirits. An article on Nacion.com states that "...Consumption of alcoholic beverages increased in the last five years in Costa Rica and wine...

Costa Rica Beer Imports Up 67%

Q COSTA RICA - Beer imports to Costa Rica in the last four years went from us$8.8 million in 2012 to us$14 million in 2016, which is an increase of 67%. According tothe Promotora de Comercio Exterior (Procomer ) - Foreign Trade Promotion Office -...

Costa Rica Beer Market Growing: Genessee Beer Joins The Growing List Of Beer Brands

Q COSTA RICA  - Costa Rica's Florida Ice & Farm Co (FIFCO) has started selling the Genesee beer brand in the country, which is produced in the U.S. by North American Breweries (NAB). NAB, headquartered in Rochester, New York was formed in 2009 and since...

Milk and Dairy War Heats Up In Costa Rica

Q BUSINESS - The largest dairy in Latin America, in a strategic agreement (alliance) with Florida Ice and Farm (Fifco), aims to break Costa Rica's diary monopoly held by Dos Pinos. Mexico's Grupo Lala and Costa Rica's Fifco, who entered the milk market with the...

Mexico’s Lala Teams Up With Fifco To Sell Its Milk Brand in Costa Rica

In a strategic alliance with Costa Rica's Florida Ice and Farm (Fifco) and Coopeleche, Mexico's Grupo Lala will begin marking its milk brand, "Lala", in the country. The milk production will be in San Ramon, with its own separate production line in the same factory...

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