Q COSTARICA — Sarton Group, the IKEA brand’s franchisee for Costa Rica, is advancing in talent acquisition and a phased entry model in which remote sales will be the first point of contact with Costa Rican households.
IKEA, one of the world’s leading brands in furniture and home furnishings, continues to expand in Costa Rica.
Talent acquisition is central to this stage. The addition of new talent is an essential step in building a strong, diverse organization aligned with IKEA’s values, with capabilities that will support the project’s development in areas such as logistics, sales, customer service, communications, interior design, operations, IT, and human resources.
Those interested in learning about the professional opportunities that will be available and finding out more about working with IKEA in Costa Rica can visit www.ikea.cr, where they will find all the information about the application process and how to apply.
The website will also be a great place to learn more about the brand, discover its home furnishings offerings, and explore inspirational content designed to bring IKEA closer to people throughout Costa Rica.
Tony Tavira, Retail Manager of Sarton Group, stated:
“Costa Rica represents a very important market in our development in the region, and we want to contribute to creating a better everyday life for most people. To achieve this, it will be essential to have teams that share our vision and help bring the IKEA brand to life in this new market.
That’s why, at this stage, talent acquisition is central. We are building a long-term project, and it will be our future employees who make IKEA’s arrival possible and bring our offering to Costa Rican homes. At the same time, we continue to move forward to more clearly demonstrate how the brand will develop, with the ambition of building an accessible, relevant, and lasting presence for most people.”
The arrival of the IKEA brand in Costa Rica is being built progressively, through an omnichannel model designed to make accessing the brand clear, convenient, and easy for customers. The IKEA website and e-commerce platform will be the first point of contact with IKEA, allowing customers to discover the product range, explore a selection of the assortment, and purchase online before future physical touchpoints complete the brand experience.
This model will combine digital convenience, service, and an increasingly comprehensive customer experience. IKEA is also preparing to serve customers nationwide, reinforcing its ambition to reach a growing number of homes in Costa Rica.
IKEA is also gaining increasing visibility in Costa Rica, allowing more people to learn about the brand, its purpose, and its vision for home living. The brand will arrive with well-designed, functional, and affordable solutions, in an experience that seeks to combine inspiration, accessibility, trust, and service.
In this context, Dennis Balslev, Retail Concept Manager of Inter IKEA Group, stated:
“Welcoming Costa Rica and Panama to the IKEA family marks an important milestone in our commitment to making affordable, functional, and well-designed home furnishings solutions accessible to more people in the Americas. Together with our retail partner, Sarton Group, we are demonstrating our commitment to convenience and innovation by allowing customers to explore and purchase a selection of our assortment online before our physical stores open. We look forward to building strong relationships with customers, suppliers, and partners to create a better everyday life at home for more people in Costa Rica and Panama.”
This is the first step in a gradual process to expand IKEA’s presence in the country.