In this era, the internet has become an integral part of people’s lives. It is used to do just about everything and carry out many daily tasks. Whether checking emails, making calls via apps or browsing social media, the internet is a tool that is changing the way people communicate.
As a business, it’s crucial that you’re able to keep up with the times and move in the direction of the digital age. One of the ways you can do this is by keeping your customers happy and making a constant effort to connect. With that being said, find a few ways to do so below.
Don’t underestimate the power of showing your customers appreciation. Everyone wants to feel both noticed and special, so your customers are no exception. There are multiple ways that you can show your customers appreciation, and you can start by reposting their content online. This can be done through reviews on your website that give them the spotlight or via social media.
Aside from this, another idea would be to create an early-access program when you’re launching a new product or service. By carrying them along and offering them discounts and inside information, you should be able to maintain happy customers.
In as much as digital activities are important, so are ones that you do offline. Endeavor to hold events every now and again that give your audience a chance to interact with your brand in real life. This is also the chance to learn more about who your customers are and vice versa. You can consider some events for summer such as live entertainment on your premises if you’ve got nice weather.
Give the Freebies
Freebies are another secret to happy customers, so don’t be hesitant about giving them out. Most businesses tend to invest in corporate gifts as it’s a way of spreading branded merch which can boost brand awareness. Try gifts such as a custom magic 8 ball as it’s unique and can be engaging as well. Aside from this, you could also give them discounts on their next purchase as well as vouchers which are cost saving gifts. The way in which you distribute these gifts is up to you, but competitions and draws usually do well.
Become an Authority
Becoming an authority is another way that you can keep your customers happy. When you’re an authority, you can share valuable information that is relevant to your customers. People are always looking for answers to their problems, and in this digital era, it usually comes in the form of content whether via video or written. Share exclusive insights with your audience that will help make their lives easier in some way.
Improve Response Time
One of the things that the internet has done for customer service is create additional ways for brands to respond to customers. Nowadays, if you have a complaint, you can simply go on social media to take the brand up on it directly. As a result, people are able to get responses to questions and concerns more promptly. Be sure to respond to customers as quickly as possible and offer several platforms for customer service interactions.