Tuesday, 27 October 2020

Most Facebook Users Not Swayed By Ads; Is Usage Fading?

Are you spending less time on Facebook?

If so, you are not alone.

A new Reuters/Ipsos poll finds that 34% of Facebook users are spending less time on the site than they were six months ago, while only 20% are spending more time on the site.

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Meanwhile, the poll also found that 80% of Facebook users have never bought a product or service as a result of advertising or comments on the site.

Some other findings:

– 44% of the survey group said the troubled Facebook IPO has made them feel less favorable about the company.

–  46% said the Facebook IPO made them feel less favorable about the stock market in general.

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– About 40% said they use Facebook every day.

Facebook shares this morning are on the mend, up 62 cents, or 2.3%, to $27.52.

 

Source: Forbes

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