Monday, 23 November 2020

Radio Shack Costa Rica Will Continue Despite Possible Closure In The U.S.

In December, Radio Shack opened its 12th store in the country, located in Liberia, Guanacaste. Photo: El Financiero
In December, Radio Shack opened its 12th store in the country, located in Liberia, Guanacaste. Photo: El Financiero

QCOSTARICA – While RadioShack in the United States is preparing to shut down the almost-century-old retail chain in a bankruptcy, in Costa Rica the franchisee of the brand assures the continuity of operations in the country.

According to Bloomberg, RadioShack in the United States, is preparing to shut down the almost-century-old retail chain in a bankruptcy deal that would sell about half its store leases to Sprint Corp. and close the rest.

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“Radio Shack Costa Rica guarantees its customers, suppliers and friends in general the continuity of operations of its 12 stores in Costa Rica, despite the information emerging in the United States about the financial situation of Radio Shack in that country”, said a statement from the company.

In fact, as a sign of confidence in the country, the franchisee highlighted the opening of its 12th store in the country: Radio Shack Liberia. The store opening is part of the company’s 15th anniversary in the country.

“Radio Shack Costa Rica is a company with 15 years in the Costa Rican market and 100% national capital. The relationship we have with the United States is brand management through payment of the franchise fee. Our operations continue normal and we guarantee our clients the technology products and quality to which they are accustomed,” Alvaro Salgado, general manager of the firm in the country, told El Financiero.

Salgado stressed that in the past six months the company has remodeled stores n Zapote, Pavas and San Rafael de Escazú.

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In addition to the foregoing, Radio Shack Costa Rica also has stores in Cartago, Pinares, Guadalupe, Heredia, Alajuela, Herradura-Jacó, Multiplaza (Escazú) and Lindora (Santa Ana).

The manager added that the company expects to open more stores this year, that it is currently analyzing locations within the Greater Metropolitan Area (GAM) of San José.

The company accepts that competition in the sale of technology items has increased significantly, especially with the diversification by a number retailers that once were exclusively in appliance sales.

Radio Shack Costa Rica employs some 50 people.


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