QCOSTARICA – As part of the International Breast Cancer Awareness Month, and motivated by the fact that more than 70% of Costa Rican women do not know how to do a breast self-examination, Spoon restaurants has come up with an innovate way to promote it.
Called “Cupcheck”, the chain will on October 23, be giving away to all its customers, breast-shaped cupcakes.
Also, starting today, the company will be organizing a tour of ten restaurants, where guests can learn to decorate a cake taught by the company’s chef and breast cancer survivor, Martha Beeche. Check the Spoon Facebook page for location and times.
Taking part in the “Cupcheck” campaign is oncologist Dr. Maria Jose Ibarra.
“It is an innovative approach, always support this cause, however, this time we want to reach more people with a different and attractive campaign,” said Clemencia Palomo, general manager of Spoon.
“To Spoon it is important that the Costa Rican society know the importance of conducting breast self-examination, since it is the first step in early detection of cancer,” said Spoon’s marketing manager Rosario Castro.
For the month of October, Spoon is also donating to the Fundación Ana Gabriela Ross, ¢500 colones for every cake it sells.
“In the past we’ve donated almost US$10,000 to the Fundacion, but we believe we can beat that with the help of our customers,” said Palomo.
Spoon was founded in 1977 as a cafeteria. It now has 26 locations, full restaurants and take out, across the country.
