Saturday 28 May 2022

Imperial beer gets renewed image

Paying the bills

Latest

Compulsory vaccination against Covid-19 is maintained for public and private employees

QCOSTARICA - Mandatory vaccination against Covid-19 in public and...

Latin America will suffer one of its most serious crises due to the war in Ukraine

Q REPORTS (EFE) The Latin American and Caribbean region...

74% of Costa Ricans have not used a taxi in the last year

QCOSTARICA - 74 percent of Costa Ricans say that...

Argentina confirms Latin America’s first cases of monkeypox

Q24N - Argentina has confirmed the first cases of...

Bill to convert loans in dollars to colones would exempt costs

QCOSTARICA - Given the increase in the exchange rate,...

CHEC will have eight more months to complete expansion of RUTA 32

QCOSTARICA - With fingers crossed, by February 2023, the...

Has Costa Rica reached the peak of the fifth wave due to Covid-19?

QCOSTARICA - Although the growth trend of diagnoses by...

Dollar Exchange

¢675.89 Buy

¢685.03 small> Sell

28 May 2022 - At The Banks - BCCR

Paying the bills

Share

QCOSTARICA – The Imperial beer, first produced by the Ortega brewery in 1924 and is the most popular beer in Costa Rica, will have a revamped image in its different presentations in cans and glass bottles as new stock hits the retailer stores and bars.

Florida Ice and Farm (Fifco) announced this Friday that Imperial’s makeover “incorporates the latest design trends. And, in addition, it seeks to strengthen the connection with the followers of a brand that is already part of the Costa Rican culture.”

The before and now

Despite this change, the taste of Imperial beer in all its versions, as well as its price, will remain unchanged, the company added in a statement.

- Advertisement -

The renewed glass bottles and cans have already begun to circulate across the country.

As part of the changes, the yellow color – characteristic of the brand – takes center stage in the packaging.

 

As for the typography, not only was it modernized, but it also incorporates the legend “Since 1924”, the year of its birth.

The new image has begun shipping to retail stores and bars

Likewise, the expression Pura Vida was included in all presentations “as a reflection of the strong Costa Rican identity with the brand.”

Additionally, a change has been made to the direction that Imperial’s iconic eagle faces. Now looks to the right “as a symbol of the commitment to look forward,” the company said.

- Advertisement -
Paying the bills
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Beer prices expected to go up

QCOSTARICA - The owners of bars and restaurants predict an increase...

Most municipalities rule out applying ‘Ley Seca’ for national elections

QCOSTARICA - The majority of municipalities rule out applying the 'Le...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.