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Changes in consumption lead Coca-Cola to alcoholic beverages in Costa Rica

Rico - 16 November 2020

QCOSTARICA - Business challenges come for everyone: seeking to diversify its market, Coca-Cola entered the hard seltzer segment, and for the first time will produce and market alcoholic beverages. Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated...

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