(QCOSTARICA) Smart, listless, experimentalist and demanding, or satisfied, are the four types of Costa Rican consumers according to the 2016 Consumer Profile (Perfil del Consumidor) study.
The analysis by Unimer for El Financiero is based on a survey of 800 people, men and women between 18 and 65, living in the Greater Metropolitan Area (GAM) and rural Costa Rica.
Which profile do you identify yourself more? Let’s see…
The first, smart, is the reportedly witty for being informed and comparing before to shopping, enjoys shopping and rarely changes the places to buy or brands. Despite this behavior, is an impulsive shopper when it comes to deals or promotions.
The listless consumer is not interested in shopping and does not enjoy it. When making a purchase he/she is committed for the same brands (or location) and is unwilling to change.
The third, the experimentalist and demanding, looks for quality above all even if it means paying a little more, therefore, is informed and compares before making their purchases. Though they are tempted by promotions and deals, but are not impulsive.
Finally there is the satisfied consumer who enjoys shopping and also considers the quality; however, you is not motivated by deals or promotions and believes that all establishments will satisfy.
The presentation includes information on nine categories: shopping, casual dining, fast food, clothing and apparel, appliances and technology, education; banking, savings and credit, shopping channels and Viernes Negro (Black Friday).
The cost for the event is ¢54.500 coolones.