Q COSTARICA—The Instituto Costarricense de Turismo (ICT)—Costa Rican Tourism Board—has launched an urban activation that combines music, art, and sustainable mobility to promote cultural tourism in San José.
The initiative is part of the “San José, Latido de Identidad” (San José, Heartbeat of Identity) strategy and aims to connect residents and visitors with the capital’s iconic spaces.
The program consists of Saturday tours with violinist Jenifer Rojas, who performs Costa Rican pieces while traveling in a compact electric vehicle decorated with images alluding to San José’s identity.
The performances take place in parks, fairs, and boulevards in various districts of the capital.
“With the development of these kinds of memorable, unique, and impactful experiences, we aim to strengthen Costa Rican identity and solidify the capital as a must-see destination for cultural and urban tourism,” said Luis Jara, from the ICT Public Relations Department.
Furthermore, the initiative has already been part of the ArtCity Tour in museums and cultural spaces in downtown San José.
Jenifer Rojas, a violinist from Cariari with 13 years of experience, emphasized the impact of the project.
“It allows us to go where people are without them having to travel, and sharing Costa Rican music in public spaces is wonderful,” Rojas stated.
The activities take place every Saturday in November, and details are available on their platforms.