QCOSTARICA – Local businesses and international franchises are looking to differentiate themselves focusing on service and the quality of coffee in a market which, in the opinion of competitors, is not yet saturated.
There are now several local and international brands entering the coffee market in Costa Rica, including Costa Rica’s own Britt Group, Starbucks, Café Art & Spoon, who in 2014 opened new outlets and projects that in 2015 there will be continued expansion offering consumers different concepts.
Last year, Grupo Britt, premiered its “Britt Break” concept of small stations selling coffee and food (sandwiches, desserts, cookies, chocolate and other beverages). To date, Britt has seven locations including in Merecedes Norte de Heredia, the Four Seasons hotel (Guanacaste), the Alajuela (San José) and Liberia airports, the Incae (Alajuela) andd the Edificio Tributo (Santa Ana). Each station is between 10 and 15 square metres.
Pablo Vargas, CEO of Grupo Britt told Elfinancierocr.com that “… There are a lot of coffee shops in Costa Rica and international franchises keep coming. What is important is that the Costa Rican is increasingly demanding higher quality coffee; this trend will always be in our favor. ”
Meanwhile, Viviana Salazar, administrative manager of Café BARDU, added “… The emergence of more coffee shops is not saturation, but the development and growth of various brands that differ in many ways and ultimately support coffee culture. For example, in terms of investment, Café Arte is a franchise with a considerable entry and formatting. There is flexibility, adaptability and it has the experience of Café BARDU . ”