QCOSTARICA (iNews.co.cr) It is a clever — but short lived — promotion for tourism to this country. But, then, what does one expect of a sand sculpture? It existed for only one day on a sidewalk on Wall Street in New York City and beckoned to pedestrians to come visit Costa Ricans.
But it was nothing obvious or crude, A Costa Rican signature sloth is holding up a sign that reads: “Even a BULL needs to be a SLOTH sometimes.” Mind you, we’re not certain what that means but it’s cute and so is the howler monkey, the turtle and tucan that flanks it.
It’s a part of the tourism institute’s campaign “Save the Americans” The image though is clear – – Costa Rica is a nature paradise that will “save” North Americans — Canadians, too — from their killer jobs. Best for them not to kill themselves with work but relax and watch the animals for a couple of weeks.
Tourism Minister Wilhelm von Breymann assured La Nacion that it nearly stopped traffic in one of the high traffic areas of the famous financial district. The whole sculpture is three meters high (about 10 feet). “Wall St. is synonymous with excessive work,” noted von Breymann wisely.
And let’s appeal to the white, Anglo Saxon American who earns $100,000+ in upper middle management and forget about the plumber who earns $200,000+ that really needs to visit CR for R&B. The target market is too,too small to do much good. Why not Internet advertising like Burenos Aires with Lionel Messi?