Saturday 4 February 2023

Costa Rica to sign up “Influencers” to promote tourism

New strategy is focused on the United States and Canada markets.

Paying the bills

Latest

Ruta 27 tolls drop on February 10

QCOSTARICA - As of 12:01 am on Friday, February...

Tycoon who wants to build a dry canal in Costa Rica in trouble for alleged fraud

QCOSTARICA - India's billionaire and industrialist, Gautam Adani, who...

Dollar increased ¢14 in four days

QCOSTARICA - And we're back to the rollest coaster...

500,000 people in Costa Rica could improve their credit situation. How?

QCOSTARICA - If in Costa Rica the compliance and...

Joselyn Chacón admits having paid to “put the hurt on” the media

QCOSTARICA (Nacion.com) The Minister of Health, Joselyn Chacón, affirmed...

Uncovering the Red Tape of Clean Water in Costa Rica

(OP-ED) Imagine having to haul water to your home,...

Do CBD Products Actually Work?

Rumors about the beneficial effects of CBD products have...

Dollar Exchange

¢567.55 Buy

¢576.23 Sell

4 February 2023 - At The Banks - BCCR

Paying the bills

Share

QCOSTARICA – Best Place to Travel in 2021 (Costa Rica) was the title chosen by influencer Rob Strok when he released an eight-minute video among his 105,000 subscribers on YouTube with which he justified why Costa Rica is the best place to travel to this year.

Strok also posted photos and short videos on Instagram, in which he has 544,000 followers.

- Advertisement -

“Costa Rica is one of the most beautiful countries we have visited, with endless jungles, a remarkable kindness of the people; Costa Rica blew us all away,” Strok said on YouTube.

Using recognized social media personalities  -“influencers” – s the new strategy by the Instituto Costarricense de Turismo (ICT)  – Costa Rican Tourism Board – to attract tourists from the United States and Canada, the entity reported in a press release on Thursday, April 8.

Before the health crisis, visitors from both North American countries represented almost half of the people who came to Costa Rica for tourism.

Strok visited the country in the company of his production team for five days, last January, and it was his first outing outside the United States since the start of the covid-19 pandemic in March 2020.

Strok’s video shows his visits to the beaches, Monteverde, the Central Market, in San José; and Bajo del Toro Amarillo, in Sarchí.

- Advertisement -

See more videos on Costa Rica at Q24TV.

Carolina Trejos, ICT Marketing Director, explained that, as part of the international advertising strategy, they created a visiting program for influencers, specializing in tourism and travel.

“This material confirms the positioning of Costa Rica as the ideal destination to connect with the essentials of life and a safe destination despite the covid-19 pandemic,” said Trejos.

The official explained that in this program they select the most attractive profiles, of personalities in social networks, in order to achieve a better approach with the North American market.

- Advertisement -

“They (the influencers) are contacted officially and, depending on their availability, they are invited to live the experience of the destination, sharing it from their point of view in conjunction with the advertising agency MMGY and the ICT Marketing department, achieving an effective outreach to audiences. of interest that can become potential tourists,” commented Trejos.

Precisely, as part of this initiative, currently, April Davidson, a specialist in adventure activities and an expert in climbing, is visiting the country and has already shared some of her experiences on her Instagram profile.

 

View this post on Instagram

 

A post shared by April Davidson (@yeahapril)

- Advertisement -
Paying the bills
Avatar photo
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Costa Rica activates advertising campaign in New York, Chicago and Toronto

QCOSTARICA - The millions of vehicle passengers and passersby who go...

Costa Rica in 2022 recovered 75% of tourists who visited the country prior to the pandemic

QCOSTARICA - Costa Rica closed the year 2022 with the arrival...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.