Sunday 25 July 2021

Día Express Enters San Jose Convenience Market Niche

Paying the bills

Latest

Today’s Vehicle Restriction July 25: EVENS CANNOT circulate

QCOSTARICA - Today, Sunday, July 25, plates ending in...

Carlos Alvarado foresees the lifting of sanitary restrictions for the last quarter

QCOSTARICA - Costa Rica President, Carlos Alvarado, in Guanacaste...

Costa Rican surfer in race against time to Tokyo

QCOSTARICA - It was a race against time for...

Covid-19 robbed Costa Rican population 60,170 years of life between the end of January and June

QCOSTARICA - Covid-19 would have caused the Costa Rican...

More than 170,000 will benefit from projects for access to drinking water in Guanacaste

QCOSTARICA - More than 170 thousand people from the...
Paying the bills

Share

IMG_3760-e1443735820208-770x1027QCOSTARICA BUSINESS – Competition in the corner convenience market is heating up with the newest entry, Día Express, the new concept by the Gessa business group.

Día Express became the newest member of the company that also operates brands such as Supercompro, Perimercados, Saretto and Turribásicos.

With its first location in the Centro Comercial Expreso Tibas, Día Express, will compete in the Greater Metropolitan Area (GAM) market with brands such as Vindi by Automercado; AM/PM; Fresh Market; and Proximart, among others.

- Advertisement -

“Gessa has been working on a renewal plan of our business units. Each follows a specific market segment. We needed to enter this niche, which is part of convenience shopping. Therefore Dia Express is very important to us because we know that the convenience market has much growth. This was the format we were missing,” said Gessa manager Alejandra Arias.

“The convenience market is sought out for such products as: fresh bread, breakfast items, something for a party … this is the first of our convenience store format … We are looking at other business opportunities but not only in this format, but with the other business units. Supermarkets are a basic need for people. We see this as a business opportunity and we are in a process of renewal of our units and among others, will focus on this new concept, ” said the manager.

Gessa says it plans to open five new stores in 2016.

The Dia Express Tibas location is over 300 square metres (3,200 square fee) and offers over 2,300 products that include liquor, bakery, rotisserie, snacks, groceries and prepared foods, among others. The store generated 17 new direct and 51 indirect jobs.

Margarita Cervantes, Marketing Manager Centro Comercial Expreso Tibas said she was pleased to offer a concept that was missing in that community. “With this we fill a vacuum, as there is in the other convenience store, always with the intention to positively impact the tibaseño,” she said.

In addition Dia Express, other stores in the Centro Comercial Expreso Tibás are Super Ferretería Epa, Burger King, Good Life, Alergia & Asma, Persianas Canet, Boutique Colby, Librería Lehman, Pinturas Sur, Super Salón, Motocicletas Freedom, among others.

- Advertisement -

Source: Revista Summa

- Advertisement -
Paying the bills
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Today’s Vehicle Restriction July 25: EVENS CANNOT circulate

QCOSTARICA - Today, Sunday, July 25, plates ending in EVEN numbers...

Carlos Alvarado foresees the lifting of sanitary restrictions for the last quarter

QCOSTARICA - Costa Rica President, Carlos Alvarado, in Guanacaste this weekend...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.