QCOSTARICA – The Hard Rock Café Guanacaste, to be located in the Pacific coastal town of Playas del Coco, will open in the second half of this year as confirmed by Gustavo Araya, president of the franchise in the country.
“The design has been approved by the franchisor. Today (Tuesday) we are hiring a construction company to start construction to start-up in one week. It is a remodelling we expect to be ready in the second half of the year,” said Araya.
The design of the new facility will be different from the Hard Rock Café located in the Hotel Wyndhan Herradura, in Belén de Heredia; the stage for musical performances will be the same.
The Guanacaste location will incorporate a beach theme concept and typical aspects of the area.
The Guanacaste location will be 650 square meters on two floors, one floor for offices and warehouses and the other for the seating up 170 people. For this opening the franchisee is estimating an investment of US2.5 millio dollars and direct jobs for 44 people.
“Playas del Coco is certainly the area that has the most international exposure for being the closest to the airport. We had also looked at Tamarindo but the problem is seasonality, which is very pronounced where in low season most restaurants close their doors, while in Coco we have a national clientele that lives not only in that area but it is also close to Liberia where there is large populations, allowing us to remain open all year round,”said Araya.
With this opening the franchise would be closing virtually all its possibilities for expansion in the country.
“The Hard Rock Café are located in cities, not countries, and one of the standards of international franchising is that they are near international airports and we only have two (San Jose and Liberia). In the future a unique possibility would be open within airports,” said Araya.