Thursday 23 September 2021

How Starbucks, Juan Valdez and Britt Compete For Consumers in Costa Rica

Paying the bills

Latest

Why the billions in English are not like the billions in Spanish

What amount would you prefer to have saved in...

Health confirms 15 cases of malaria on the border with Nicaragua

QCOSTARICA - An outbreak of 15 people positive for...

Conditions worsen for Haitian migrants on US-Mexico border

Q24N - Conditions are deteriorating in a camp on...

Costa Rica, Panama and Dominican Republic seek a solution for Haiti

QCOSTARICA - Costa Rica President Carlos Alvarado, Luis Abinader...

Mexico finds a Latin American ally in Venezuela’s Maduro

Q24N - The recent summit of the Community of...
Paying the bills

Share

Britt Break by Café Britt
Britt Break by Café Britt

(qCOSTARICA) Three well known coffee names are betting their future in Costa Rica on a consumer that is knowledgeable, dedicated and willing to pay for a specific coffee experience. The companies are so confident of the market that all three brands will be increasing their market presence this year and plans for more in 2016.

Ronald Peters, executive director fo the Coffee Institute of Costa Rica (Instituto del Café de Costa – iCafé) sees this as a positive for the country and the consumer, because these companies offer a high quality coffee.

- Advertisement -

Juan Valdez located in la Sabana.Rohrmoser
Juan Valdez located in la Sabana.Rohrmoser

But each company has its style of business.

Both Starbucks and Juan Valdez offer street coffeehouses, catering to the passers by or taking the time to go out for a break, while the concept of Costa Rica’s very own Britt Break is to locate within large companies.

Each offer consumers their own brand of style of coffee recipes and origin.

Juan Valdez, the recently opened Colombian franchise, offers 100% Colombian coffee, while Britt offers Costa Rican coffee exclusively and Starbucks, a selection of coffees  from around the world in addition to Costa Rican.

Starbucks in Costa Rica
Starbucks in Costa Rica

- Advertisement -

Each also has their specialty drinks.

Juan Valdez for example has the “nevatos”, “malteadas” (smoothies), “granizados” (iced) and “affogato” (espresso with ice scream).

Britt Break offers an original recipe called “Embrujo Guavaa” (guava, espresso, ice cream and raspberry syrup) and Arenal Café (Britt espresso, vanilla ice cream, chocolate and caramel).

Starbucks offers hot drinks in various sizes:  Tall (12 oz), Grande (16 oz) and Venti, a full 20 oz; a variety of flavours and drinks that requires a complex jargon, like “a caramel macchiato, venti, vanilla, decaf).

- Advertisement -

Besides the coffee, the three also battle it out in the sweets and other foods department. The scale ranges from a few dozen to over a hundred options.

To achieve a deep understanding and value of what each brand offers requires an interest by the consumer, wtih repeated visits and a sense of culinary.

But, besides these three popular competitors, consumers are now finding more options as the coffeehouses sprout up in Costa Rica.

In the market currently are multi location shops like Giacomin, Chantilly, Opa!, Kafehaus, Cafe Arte and many more with single locations like Freds in Plaza Mayor.

The following graphic was prepared by El Financiero:

cafe_ELFIMA20150612_0034_1

- Advertisement -
Paying the bills
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Costa Rica second last in economic recovery in the region

QCOSTARICA - The Central American region experiences very different realities as...

Group charged migrants US$22K to get them to the United States.

QCOSTARICA - A Costa Rican-Panamanian criminal structure charged migrants of 13...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.