Tuesday 22 June 2021

How Starbucks, Juan Valdez and Britt Compete For Consumers in Costa Rica

Britt Break by Café Britt
Britt Break by Café Britt

(qCOSTARICA) Three well known coffee names are betting their future in Costa Rica on a consumer that is knowledgeable, dedicated and willing to pay for a specific coffee experience. The companies are so confident of the market that all three brands will be increasing their market presence this year and plans for more in 2016.

Ronald Peters, executive director fo the Coffee Institute of Costa Rica (Instituto del Café de Costa – iCafé) sees this as a positive for the country and the consumer, because these companies offer a high quality coffee.

- Advertisement -

Juan Valdez located in la Sabana.Rohrmoser
Juan Valdez located in la Sabana.Rohrmoser

But each company has its style of business.

Both Starbucks and Juan Valdez offer street coffeehouses, catering to the passers by or taking the time to go out for a break, while the concept of Costa Rica’s very own Britt Break is to locate within large companies.

Each offer consumers their own brand of style of coffee recipes and origin.

- Advertisement -

Juan Valdez, the recently opened Colombian franchise, offers 100% Colombian coffee, while Britt offers Costa Rican coffee exclusively and Starbucks, a selection of coffees  from around the world in addition to Costa Rican.

Starbucks in Costa Rica
Starbucks in Costa Rica

Each also has their specialty drinks.

Juan Valdez for example has the “nevatos”, “malteadas” (smoothies), “granizados” (iced) and “affogato” (espresso with ice scream).

Britt Break offers an original recipe called “Embrujo Guavaa” (guava, espresso, ice cream and raspberry syrup) and Arenal Café (Britt espresso, vanilla ice cream, chocolate and caramel).

Starbucks offers hot drinks in various sizes:  Tall (12 oz), Grande (16 oz) and Venti, a full 20 oz; a variety of flavours and drinks that requires a complex jargon, like “a caramel macchiato, venti, vanilla, decaf).

- Advertisement -

Besides the coffee, the three also battle it out in the sweets and other foods department. The scale ranges from a few dozen to over a hundred options.

To achieve a deep understanding and value of what each brand offers requires an interest by the consumer, wtih repeated visits and a sense of culinary.

But, besides these three popular competitors, consumers are now finding more options as the coffeehouses sprout up in Costa Rica.

In the market currently are multi location shops like Giacomin, Chantilly, Opa!, Kafehaus, Cafe Arte and many more with single locations like Freds in Plaza Mayor.

The following graphic was prepared by El Financiero:


- Advertisement -

We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Weather, friendly locals, cost of living: expats in Mexico, Costa Rica enjoy same things

EXPAT FOCUS (MND) Of course it was no surprise that readers...

New trends in coffee consumption challenge sector

QCOSTARICA - Changes in consumption habits in terms of times, types...


Ortega government accuses imprisoned opponents of receiving money from the United States to overthrow him

TODAY NICARAGUA – The Nicaraguan government assures that the imprisoned political opponents detained on charges of “inciting foreign intervention” are “usurpers” financed by the...

American woman found lifeless in hotel bathroom in Sabana

QCOSTARICA - A sad discovery occurred this Thursday morning in a hotel located in La Sabana, in San José, the lifeless body of a...

Treasury threatens to close doors to Sinpe Móvil to avoid tax evasion

QCOSTARICA - What had been a good tool as a payment mechanism for sellers and businesses, the Ministry of Finance (Treasury) has in its...

Pandemic reinforces the Costa Rica’s attractiveness as a global destination for wellness tourism

QCOSTARICA - The pandemic caused by Covid-19 fuels the strategy of positioning Costa Rica as a world destination to develop wellness tourism, since travelers...

Immigration system failure affected passengers at the San Jose airport Monday

QCOSTARICA -  In yet another system-wide failure in the immigration check-out, passengers looking to leave Costa Rica Monday morning by way of the Juan...

Nathalie Álvarez Mesén’s feature debut, Clara Sola, ready for the Cannes Directors’ Fortnight

Q ENTERTAINMENT (CINEUROPA) Nathalie Álvarez Mesén’s debut feature, Clara Sola, is ready to take part in this year’s Directors’ Fortnight at the Cannes Film...

Today’s Vehicle Restriction June 16: 5 & 6 CANNOT circulate

Today, Wednesday, June 16, vehicles with plates ending 5 & 6 CANNOT circulate The measure is countrywide and applied between 5:00 am and 9:00 pm,...

Construction companies that paid alleged bribes would be disqualified for ten years

QCOSTARICA - If it is proven in a final judgment that they did pay bribes to Conavi officials, several companies could be disqualified from...

Since 2018 MECO has received contracts from the State for more than ¢139 billion

QCOSTARICA - Almost ¢140 billion colones (US$227 million dollars) is the amount the MECO construction company was able to snare for public works contracts...


Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.