QCOSTARICA – A new business model focused on providing high-quality coffee and from designated sources has started operations in Costa Rica, aimed at discerning consumers.
Five coffee shops have started up using this business model which allows consumers to choose the origin of their coffee and choose among five methods of extraction of the beverage.
These new coffee shops “… guarantee the customer a drink from a designated source, which is gourmet quality and assured to have the features they are looking for.”
Nacion.com reports that “… The strategy of offering this high quality beverage is being offered, for the moment, in Pinares, east of the capital; in the cafeteria of the National Theatre; in the new Cosi restaurant, located in Rohrhmoser, west of the capital; at the headquarters of Grupo Britt in Mercedes de Heredia; and a new café which will be opened north of the city of San Jose, near the building of the former Tobogan. ”
Steve Aronson, founder of the Britt Group and creator of the concept Alto Café, added “… producers are paid between us$300 and us$800 for a hundredweight of coffee, while prices on the New York Stock Exchange closed on Monday’s session, 23 March, at $141.85 per hundredweight.
This represents for the consumer that about two and a half cups (depending on the extraction they choose) will cost $4.69 and taking home 250 grams costs $7.50. ”