If you find you are constantly chasing your industry rivals, who might be exceeding you in the search engines and on social media, you might believe you have no choice but to admit defeat.
However, if you are willing to work hard to take your rightful share of the market and become an industry leader, you must embrace various marketing tactics to grow your brand’s visibility and sales.
To gain an advantage over your rivals, find out how to dominate your competition online.
Steal Your Industry Rivals’ Backlinks
If your direct competitors are exceeding you in the search engines for multiple keywords, it is likely they have a strong backlink profile. If you want to compete with them online, you must take the steps to steal your competitors’ backlinks and also attract links from other high-authority, reputable websites.
For example, there are many backlink analysis tools to help you analyze your rivals’ backlink profiles, so you can identify the sites linking back to their webpages. You should then attempt to secure a placement on the same websites, with a backlink pointing back to your website for your desired keyword or phrase.
Perform an SEO Audit
You also might be failing to compete with your competitors in the search engine results pages (SERPs) due to poor on-page SEO. For example, you might need to:
- Optimize your metadata
- Enhance the site structure
- Improve your site’s speed
- Focus on keyword optimization
- Develop a responsive web design
To identify where your site is going right or wrong, you should run a free SEO audit at YEAH! Local. By improving your on-page SEO, you could shoot up the search engines and surpass your industry rivals for various keywords.
Become an Industry Influencer
Establish your brand as a voice of an industry by consistently producing compelling, informative content, which will allow your readers to learn from your advice.
For instance, you could showcase your expertise by developing video tutorials for YouTube, reaching out to your consumers via social media stories, or publishing high-quality content on your blog and third-party websites.
Interrupt Your Competitors’ Videos
If you want to gain a competitive advantage, consider interrupting your competitors’ YouTube videos. For example, before a user watches a rival’s video, they will need to watch an ad for your company beforehand – or possibly in the middle of a competitor’s tutorial.
To run ads on your rivals’ videos, you will need to create a TrueView advertisement, which will provide various targeting options, such as:
- Users’ interests
You will also need to set an ad budget and the tactic could provide a great return on your investment, as a user might choose to engage with your brand and skip watching an industry rival’s video.
Beating your competitors online can be a tough challenge, but it isn’t impossible. You must aim to refine your on-page and off-page marketing tactics, establish your brand as an industry leader, and consistently aim to be one step ahead of your rivals.