Thursday, 4 June 2020

ICT Tourism Ad in Madrid Shows Image of Macaw Not Found In Costa Rica

Image of Macaw in Madrid subway billboard IS NOT Costa Rican!

158375_lapaICT-g

For 2013 the  Instituto Costarricense de Turismo (ICT) has targeted Madrid to promote Costa Rica as a tourist destination to the Spanish community. Using the “Lapa” (Macaw) is part of the display advertising to achieve the goal.

According to Ireth Rodríguez, marketing director at the ICT, the advertising campaign is a cooperative effort with the Spanish company, Corte Inglés, where each will contribute 50% to the cost.

However, there is an error that has not went unnoticed.

- paying the bills -

The images on display in the Madrid subway shows a bird with green, orange, black, blue and white plumage. The billboard also shows images of volcanoes and forests in Costa Rica, with the tagline, “Discover Costa Rica”.

But, the Lapa in the ad IS NOT Costa Rican!   Experts have confirmed that the bird displayed in the ad is not found in Costa Rica. If fact, it is not found anywhere, it is a hybrid image.

The image is believed to be a composite of the Ara Ararauna (known as the blue-yellow macaw, native to South America) and the Ara Macao, the scarlet macaw living in Costa Rica and possible even crossed with the Ara Ambigua, the great green macaw that lives in the country and is in danger of extinction.

Asked about the error, Rodriguez replied, “we are investigating and when our advertising executive returns from Span we will have clearer details”.

The marketing director added that they discovered the error once the billboard went up, adding that ally Corte Inlgés has its own marketing team and advertising agencies to develop campaigns.

- paying the bills -
- paying the bills -
Rico
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

[BLOG] Costa Rican Electric Company – General Maintenance Procedures

During my fifteen plus years of living in Costa Rica, I...

Heliport, Money and Weapons in Costa Rica

Following reports by residents of Las Asturias de Pococí about flyovers...

MOST READ

Panama construction continues on hold

Due to the health emergency, the Ministry of Health of Panama decided to extend, for the second time and now for 15 days, the...

Costa Rica flows

Costa Rica flows: seeks to reduce red tape to revive the economy

4 Tips for College Bloggers

Taking up blogging in college is an engaging and profitable activity that can bring students as much entertainment as money to spend! Blogging suits nearly...

Suspension of contract is removed when women become pregnant

Due to the economic crisis of COVID-19, many workers have seen their working hours reduced, their contracts suspended or even terminated. However, pregnant women...

Colombia To Permit International Flights From September 1, Reopens Ticket Sales

Colombia’s Transportation Minister, Angela Orozco, announced last week that Colombia’s airports will reopen to international flights beginning September 1. Domestic flights are expected to resume...

Quepos and Parrita under water; heavy rains affected many areas Monday

(QCOSTARICA) The cantons of Parrita and Quepos are two of the most affected after the heavy downpours during the Monday afternoon and evening. Residents assure...

Let's Keep This Going!

To be updated with all the latest news and information about Costa Rica and Latin America.