Tuesday 15 June 2021

Latin American airlines accelerate digital strategy to overcome pandemic

Airline adapt to the tendency of passengers to travel with the least possible contact

(Q BUSINESS) Latin American airlines are accelerating their digitization processes to reduce contact with passengers in various processes when traveling.

During a forum organized by the Air Transport Association of Latin America and the Caribbean (ALTA), representatives of Aeroméxico, Copa Airlines, Avianca, and Latam Airlines presented the digitization strategies that airlines are implementing to overcome the pandemic.

- Advertisement -

Andrés Castañeda, Head of Clients and Digital Officer of Aeroméxico, commented that during these last months of the pandemic, the airline noticed a 30% increase in the use of their application by passengers, since they want to have a travel experience with less contact with airport personnel, practically to “get out of the car and get on the plane without touching anything.”

The airline also relaxed its purchase policies so that if someone buys a ticket, but at the last minute does not feel comfortable to travel, they can change their trip to another date.

“Marketing budgets are now tighter so we have to make the (digital) channels more efficient to get these messages to customers,” he explained.

Adjusting to demand

For his part, Héctor Alvarado, director of Digital Solutions at GE Aviation, said that the digitization of airlines allows them to be more efficient, since they can adjust their fleet and routes based on expected demand.

- Advertisement -

Alvarado commented that in Latin America the digitization index is 45.5 points, while in Europe it is 66.4 and in North America it is 74.4, so the region has to make a significant effort to accelerate the use of digital tools.

Julio Toro, Information Manager for Copa Airlines, explained that before the pandemic, the airline’s digitization strategy focused on giving passengers greater autonomy so that they could move easily when traveling.

Now, after the airline was completely idle for five months, they are looking at what new technology initiatives they can use to jumpstart demand and support biosecurity measures.

ALTA added that in some domestic markets such as Brazil and Mexico an increase in the demand for air transport is already beginning to be noticed.

However, it will take five years for passenger traffic to return to pre-pandemic levels, and this 2020 alone will fall by 60% in Latin America and the Caribbean.


- Advertisement -

- Advertisement -

We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

Q Costa Rica
Reports by QCR staff

Related Articles

Avianca to fly direct San José and Miami starting July 1

QCOSTARICA - Avianca airlines announced that starting next July 1, 2021,...

The highest category of air safety promotes renovation plans in national flag airlines

QCOSTARICA - Regaining the highest category of air safety on February...


Today’s Vehicle Restriction: June 10, “ODDS”

Today, Thursday, June 10, only ODDS can circulate. The measure is countrywide and applied between 5:00 am and 9:00 pm, save for those under the...

The U.S. and Democracy in Nicaragua

Q REPORTS (Council on Foreign Affairs) Democracy is being destroyed in Nicaragua. This has been the long-term project of Daniel Ortega, the country’s dictator,...

Seven out of ten over 58 years have been fully vaccinated against covid-19

QCOSTARICA - The Caja Costarricense de Seguro Social (CCSS) reports that 70.3% of people over 58 years of age, the so-called Group 2 of...

Will President Alvarado be vaccinated against Covid-19 soon?

QCOSTARICA - Costa Rican President Carlos Alvarado is just another citizen when it comes to covid-19 vaccination, given his young age and good health,...

Nicaragua government assures that detainees violated one of the Ten Commandments

TODAY NICARAGUA – The vice president of Nicaragua and First Lady, Rosario Murillo, assured that those who feel persecuted are for the crimes they...

Opinion: Peru’s electoral drama is damaging democracy

Q REPORTS (DW) In Peru, the left-wing village school teacher Pedro Castillo has in all probability been elected the new president. The fact that...

Today’s Vehicle Restriction June 15: 3 & 4 CANNOT circulate

Today, Tuesday, June 15, vehicles with plates ending 3 & 4 CANNOT circulate The measure is countrywide and applied between 5:00 am and 9:00 pm,...

Apple extended the life of its older iPhones

QTECH - Whether due to the global economic crisis caused by the Covid-19 pandemic or due to shortages of electronic components, raw materials, factory...

The US sanctions Nicaraguan Daniel Ortega’s daughter and close associates

TODAY NICARAGUA – The United States imposed economic sanctions on four Nicaraguan officials close to President Daniel Ortega on Wednesday, June 9, 2021, including...


Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.