Saturday 1 April 2023

New Bank For Woman Dubbed by Critics “Barbie Bank”

Paying the bills

Latest

United States Announces $25 Million to Strengthen Costa Rica’s Cybersecurity  

QCOSTARICA - the United States and Costa Rica affirmed...

US Embassy Costa Rica Semana Santa 2023 Hours

QCOSTARICA - The Embassy and the Consular Section of...

What is Copart & IAAI Auto Auction Bid History?

Are you considering bidding on an automobile at auction...

Top Five Industries for Job Seekers in Costa Rica

Costa Rica is experiencing a booming and diverse economy...

Benefits of using automated trading software

People who are actively involved in trading have definitely...

Government promises to present bill to regulate Uber and DiDi

QCOSTARICA - The Government of Rodrigo Chaves promises to...

Dollar Exchange

¢537.94 Buy

¢545.40 Sell

01 April 2023 - At The Banks - BCCR

Paying the bills

Share

Banca Kristal, dubbed the "Barbie bank" by critics for its pink decor
Banca Kristal, the new unit of the Banco de Costa Rica has been dubbed the “Barbie bank” by critics for its pink decor and princess castle at one its branches.

QCOTARICA – The social media is dubbing the new bank for women by the Banco de Costa Rica, the “Barbie bank” of its use of pink in the style of a Barbie world, and a “princess castle” at the City Mall branch, to promote the brand.

Critics of the new “Banca Kristal”, targeting women in the country, was even questioned by Costa Rica vice president Ana Helena Chacon, for reproducing stereotypes about femininity.

“I approve of all affirmative action that promotes women … the decor of the place is an issue that highlights stereotypes that must be overcome,” Chacon said yesterday to La Nacion.

- Advertisement -

For the part, the vice president of BCR, Monica Segnini, through your Facebook account, offered an apology to women who might feel offended by or considered mismanagement of the campaign.

Meanwhile, the manager of corporate relations at the BCR, Kattia Morales, defends the US$10 million dollar investment, saying “It is natural that the public reaction in this way, because it is a product that is not yet known and which they are familiar.

Kattia Morales, manager of corporate relations at the Banco de Costa Rica (BCR
Kattia Morales, manager of corporate relations at the Banco de Costa Rica (BCR). Photo La Republica

Although many agree with the move by the Banco de Costa Rica to provide special services for women, the same disagree with the way they are going about it.

Experts in communication agree that the message by the bank may generate a very different from expected result.

The majority of the women interviewd by the Spanish language newspapers like La Nacion and La Republica rejected the brand.

The social media has already thrown its first round at the new banking unit.

Found on Facebook. Will anyone notice the man dressed in drag to bank at the new bank?
Found on Facebook. Will anyone notice the man dressed in drag to bank at the new bank?
- Advertisement -

From Crhoy.com

CRHOY-caricatura-28-11-2015

- Advertisement -
Paying the bills
Avatar photo
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Goverment “insisting” on the sale of the BCR

QCOSTARICA - The government of Rodrigo Chaves is insisting on the...

Government revokes bill to sell the BCR

QCOSTARICA - The Minister of Finance, Nogui Acosta, confirmed that the...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.