COSTA RICA NEWS — The owners of Mexico’s low-cost airline VivaAerobus and Colombia’s Viva Colombia announced the expansion of the Viva Airline brand in Central and South America.
Grupo Viva is being established as a multinational airline holding company based in Panama City, Panama. The new company will be responsible for the further development of the Viva airline brand beyond current operations in Mexico and Colombia, maximizing cost synergies and operational efficiencies across the group and centralizing key management functions.
Grupo Viva is chaired by Roberto Alcántara Rojas, also Chairman of the Board of VivaAerobus and Grupo IAMSA. Irelandia Aviation Managing Partner Declan Ryan will be a principal investor.
Tony Davis, currently Partner and COO of Irelandia Aviation, has been appointed CEO. In addition to working with Irelandia Aviation for the past three years, Tony has an extensive track record in establishing low-cost airlines around the world, and he has been closely involved in the recent development of VivaAerobus and VivaColombia. Tony will be responsible for the creation of the Group’s corporate structure and management infrastructure over the next 12 months.
Joe Mohan, who is joining from his position as Senior VP Commercial at COPA Airlines, has been appointed President and COO. Joe has worked in Central and South America for more than 10 years and led the commercial function in one of the region’s most successful airline groups, consistently achieving impressive growth and profitability results. He also brings direct experience of helping lead a high-performing Latin American company listed on the New York Stock Exchange. Joe will be responsible for the expansion of the group’s regional coverage and improving cost synergies and operational efficiencies for airlines in the group.
The arrival of the Viva low-cost airline is expected to give Avianca and Copa competition in the region, and lower airfares.