Planet Hollywood has signed an agreement to brand its first all-inclusive resort this fall through a franchise agreement with Sunwing Travel Group.

Planet Hollywood will enter the all-inclusive resort sector (rendering above) by partnering with Sunwing Travel Group on a Costa Rica property in 2018. Image

The Planet Hollywood Beach Resort Costa Rica will be located on the Papagayo Peninsula, in Guanacaste, on Costa Rica’s northwest Pacific coast.

The partnership with Sunwing Travel Group will also be the franchisor for the Planet Hollywood Resort Cancun, slated to open in summer 2019.

The two will mark Planet Hollywood’s first foray into the “in-demand, luxury all-inclusive” category.

The resorts will feature entertainment memorabilia with digital narration, live streaming of on-site events and activities, and “Hollywood lighting to make sure everyone looks fabulous,” Sunwing said.

Planet Hollywood is accepting reservations starting October 1, 2018, with an average price per night of US$440 for a Junior Suite, STAR Class™ members can enjoy the full celebrity experience in the Producer’s Suite – the biggest and baddest hotel room available in two, three and four-bedroom arrangements, for an average price per night of US$1,101.


Planet Hollywood has two resorts. Its Las Vegas resort opened at the old Aladdin site in 2007 and is owned by Caesars Entertainment, while its resort in Goa, India, opened in 2014.

The brand’s history dates to 1991, when the first Planet Hollywood restaurant opened in 1991 with investments from actors Sylvester Stallone, Bruce Willis and Demi Moore. The chain at one time had almost 100 restaurants, though it currently has six.

Toronto-based Sunwing is a travel conglomerate whose companies include tour operators Sunwing Vacations.